Visitors wear traditional clothes at Gansu Jiandu Museum. [Photo/Lanzhou Daily]

With immersive activities, night tours, and outdoor events, Gansu's diverse tourism offerings during the May Day holiday created a bustling tourism market, driving high visitor numbers and strong consumer spending.

Major cultural venues saw increased foot traffic: Gansu Provincial Museum received over 60,000 visits, with more than half from outside the province, and Gansu Jiandu Museum hosted a Han Dynasty (206 BC-AD 220) role-play event, in which visitors wearing hanfu (traditional Chinese clothing) engaged in simulated archaeological digs.

The province also integrated cultural tourism with e-sports, music, and intangible cultural heritage, appealing to young consumers with fresh offerings.

Zhangye hosted a Silk Road-themed oil-painting exhibition and musical performances alongside intangible cultural heritage shows featuring Qinqiang Opera and Yugu ethnic group embroidery. Pingshan Lake Grand Canyon featured a unique fashion show against the backdrop of the mountains.

Kangle county's barbecue festival linked culture and culinary delights, featuring a bustling market and lakeside performances.

In Jiayuguan, highlights included immersive night tours and barbecue events, which enhanced visitor engagement and boosted consumer enthusiasm.

Gansu's innovative offerings and comprehensive services during this May Day holiday made it a sought-after destination.